Key points
- In destinations such as Da Nang, Nha Trang, and Phu Quoc, travelers are finding themselves staying in upscale resorts that would typically cost two to three times more in Thailand.
- For many residents, the price difference between a domestic getaway and an international trip has narrowed – or even reversed.
- In Thai holiday destinations like Phuket, Krabi, Samui and PhangNga for instance, local transportation costs are extremely high and often travelers including locals are at the mercy of the local taxi mafia.
Hotel News: For many Thai nationals and expatriates living in Thailand, a surprising travel trend is gaining momentum: it is now often cheaper to fly abroad for a holiday than to vacation domestically. Vietnam, in particular, has emerged as a standout destination offering exceptional value across flights, accommodation, and bundled resort perks that are difficult to match within Thailand.

Image Credit: Thailand Hotel News
Over the past year, rising domestic travel costs – especially in popular destinations like Phuket, Samui, and Krabi – have nudged travelers to look beyond Thailand’s borders. This Thailand Hotel News report finds that Vietnam’s aggressive tourism pricing strategies are reshaping regional travel habits, making luxury experiences more accessible to budget-conscious travelers while still maintaining high standards of service and comfort.
Budget Flights That Undercut Domestic Travel
One of the biggest drivers behind this trend is the availability of ultra-low-cost international flights. Several budget airlines operating out of Bangkok are offering round-trip fares to cities like Ho Chi Minh City, Da Nang, and Hanoi for as low as Bt 2,300. In some cases, these fares are even cheaper than long-distance bus or train journeys within Thailand, especially during peak travel seasons.
This price advantage becomes even more compelling when considering travel time. A short flight of under two hours can replace a lengthy overnight bus ride, adding convenience to affordability. For weekend travelers or short-break tourists, this combination is particularly attractive.
Luxury Hotels at Budget Prices
Vietnam’s hospitality sector is currently experiencing intense competition, leading to significant price reductions across the board. Four- and five-star hotels and beachfront resorts are offering room packages starting as low as US$60 per night. These deals frequently include daily breakfast, airport transfers, welcome drinks, dining discounts, spa discounts, and even complimentary excursions.
In destinations such as Da Nang, Nha Trang, and Phu Quoc, travelers are finding themselves staying in upscale resorts that would typically cost two to three times more in Thailand. Ocean-view rooms, infinity pools, and private beach access are increasingly becoming part of budget-friendly packages rather than premium add-ons. Plus Thais are accorded proper treatments as tourists in Vietnam whereas locally in Thailand, their own Thai staff often maintains double standards and often treat foreigners better than their fellow Thais.
Value-Packed Promotions and Incentives
Vietnamese hotels are not just competing on price but also on value. Many resorts are bundling experiences into their packages to attract international visitors. These include guided tours, cooking classes, cultural experiences, and transportation services – all included within the base room rate.
Additionally, the Vietnamese government’s continued push to boost tourism has encouraged partnerships between airlines, hotels, and tour operators. This has resulted in highly attractive bundled deals that simplify travel planning while reducing overall costs.
Domestic Travel Costs Continue to Rise
Meanwhile, travel within Thailand has become noticeably more expensive, particularly in high-demand areas. Hotel rates in major tourist hotspots have surged, especially during weekends and holidays. Even mid-range accommodations can now exceed Bt 3,000 per night, often without additional inclusions.
Food, transportation, and activity costs have also climbed, making domestic trips less appealing for those seeking value. For many residents, the price difference between a domestic getaway and an international trip has narrowed – or even reversed.
In Thai holiday destinations like Phuket, Krabi, Samui and PhangNga for instance, local transportation costs are extremely high and often travelers including locals are at the mercy of the local taxi mafia.
Changing Traveler Mindsets
The perception of international travel as expensive or complicated is rapidly fading. With simplified visa policies, frequent flight options, and competitive pricing, destinations like Vietnam are now seen as easy and affordable alternatives.
Social media has also played a role in accelerating this trend. Travelers are increasingly sharing their experiences of luxury stays at surprisingly low prices, inspiring others to explore similar options. The idea of getting more value for money is becoming a key decision factor.
A Shift That Could Reshape Regional Tourism
This growing preference for outbound travel could have long-term implications for Thailand’s tourism industry. While Thailand remains a world-class destination, the need to stay competitive on pricing and value is becoming more evident.
Hoteliers and tourism operators may need to rethink pricing strategies, enhance package offerings, and introduce more value-driven promotions to retain domestic travelers. Without such adjustments, neighboring countries like Vietnam could continue to attract a larger share of regional tourists.
The current situation highlights a broader shift in travel behavior. Travelers are no longer choosing destinations based solely on proximity or familiarity. Instead, they are prioritizing affordability, experience quality, and overall value. Vietnam’s ability to deliver all three at competitive prices has positioned it as a formidable competitor in Southeast Asia’s tourism landscape.
As this trend continues to evolve, it raises important questions about how Thailand’s tourism sector will respond. The balance between maintaining premium positioning and offering competitive pricing will be crucial. If Vietnam sustains its current momentum, it may not only redefine budget travel expectations but also reshape how regional travel decisions are made in the years ahead.
For travelers, however, the outcome is clear: more options, better deals, and the opportunity to enjoy luxury experiences without stretching their budgets.
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