Key points
- Phu Quoc has emerged as one of Asia’s strongest-performing resort destinations in early 2026, overtaking established markets such as Bali and Phuket in hotel occupancy and signaling a clear shift in regional tourism dynamics.
- According to the latest data from STR, part of CoStar Group, hotel occupancy on the island exceeded 90 percent in January and February 2026, a sharp increase from around 50 percent during the same period in 2024.
- Phu Quoc has an interesting night-life compared to Phuket or Bali and it is so extensive and caters to every kind of tasteImage Credit.
Hotel News: Vietnam’s Island Market Moves into the Lead
Phu Quoc has emerged as one of Asia’s strongest-performing resort destinations in early 2026, overtaking established markets such as Bali and Phuket in hotel occupancy and signaling a clear shift in regional tourism dynamics. What was once viewed as a fast-rising alternative is now competing directly at the top tier of the resort market.
Image Credit: StockShots
According to the latest data from STR, part of CoStar Group, hotel occupancy on the island exceeded 90 percent in January and February 2026, a sharp increase from around 50 percent during the same period in 2024. This Hotel News report highlights how Phu Quoc is now outperforming its regional peers, with Bali recording approximately 60 percent occupancy and Phuket reaching just over 80 percent during the same timeframe.
Strong Performance Across Domestic Markets
Phu Quoc’s growth is even more pronounced when compared with other key destinations within Vietnam. Da Nang has maintained relatively stable performance, with occupancy levels hovering around 70 percent, supported by international arrivals and a well-established upscale segment.
Meanwhile, the Nha Trang–Cam Ranh market has continued its recovery, rising from below 50 percent occupancy in 2024 to above 60 percent in early 2026. While these figures indicate steady improvement, they remain significantly behind Phu Quoc’s current performance levels.
The island’s ability to attract both domestic and international travelers has created a balanced demand base, allowing hotels to sustain high occupancy even as global travel patterns continue to shift. This dual demand structure is increasingly seen as a key factor behind its resilience.
Revenue Growth Reflects Market Evolution
Beyond occupancy, revenue indicators point to a broader transformation in Phu Quoc’s hospitality sector. Revenue per available room has surged from under 50 US dollars in 2024 to approximately 160 to 170 dollars in 2026.
Image Credit: Sun Group
This rise reflects a clear move away from price-led competition toward a more value-driven approach. Hotels are focusing on enhancing guest experiences, improving operational efficiency, and diversifying their offerings. As a result, the revenue gap with Phuket is narrowing, reinforcing Phu Quoc’s position as a more competitive and profitable destination.
Entertainment and Night Economy Drive Demand
A key driver behind this momentum is the rapid expansion of tourism products, particularly in the southern part of the island. Large-scale entertainment developments are playing a central role in reshaping visitor experiences and increasing length of stay.
Signature attractions such as “Kiss of the Sea” and “Symphony of the Sea” have introduced nightly performances that combine stage production with fireworks displays. These experiences have proven effective in drawing consistent visitor interest while encouraging repeat travel.
At the same time, Phu Quoc’s nightlife has evolved significantly. Areas such as Sunset Town now offer a wider range of evening activities, including dining, scenic attractions, and entertainment. This shift from limited nighttime options to a more dynamic evening economy has contributed directly to higher hotel occupancy, particularly in southern resort areas.
Image Credit: StockShots
Infrastructure and Investment Support Long-Term Growth
Looking ahead, Phu Quoc’s growth is expected to be further supported by ongoing infrastructure development and large-scale investment projects. Preparations for APEC 2027 are driving upgrades in transport connectivity, including improvements to air and sea access.
In parallel, new hospitality developments are reshaping the island’s accommodation landscape. A major hotel complex at Bai Dat Do, also known as Ruby Beach, is set to introduce multiple international brands to the market. The entry of global operators such as Rixos on Hon Thom Island is also expected to elevate service standards and expand the island’s appeal to higher-spending travelers.
A Turning Point in Asia’s Resort Competition
Phu Quoc’s rapid rise reflects a broader shift in the competitive landscape across Asia’s resort markets. While Bali is showing signs of saturation and Phuket continues to face pressure from expanding room supply, Phu Quoc is benefiting from a more measured pace of development combined with continuous innovation in tourism products.
This balance allows the island to maintain its appeal without diluting its value proposition. Rather than relying solely on natural advantages, Phu Quoc is strengthening its position through better operational management, diversified experiences, and strategic investment.
The result is a destination that is no longer playing catch-up but actively redefining expectations within the regional hospitality sector. With occupancy levels exceeding 90 percent, strong revenue growth, and a steady pipeline of new attractions and infrastructure projects, Phu Quoc is positioning itself as a serious competitor to long-established markets. Its continued evolution suggests that the island will play an increasingly influential role in shaping the future of resort tourism in Asia, attracting both global travelers and international hotel brands seeking new opportunities for expansion.
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