Thailand’s Hotel Operator, Compass Hospitality Partners With Fornova, An OTA Solutions Company

Fornova, the global provider for distribution and business intelligence solutions, has entered into the Southeast Asian market for the first time with an agreement to provide its market-leading distribution intelligence solution to every hotel operated by Thailand’s Compass Hospitality.



Compass Hospitality is a young and dynamic hospitality group headquartered in Bangkok, Thailand and welcoming guests to gateway destinations in Thailand, Malaysia and UK. With 4 distinctive brands; Compass, Citrus, Citin, and Ananda Spa (alongside our White Label Hotels), Compass Hospitality offers a large variety of lifestyle preferences and accommodation needs, delivering gracious services for a truly memorable experience. The hotel company operates the hotel brands in Southeast Asia and various locations throughout the United Kingdom, for a total of 50 properties with more than 5,000 keys.

Fornova’s patented distribution-intelligence solution provides hotel chains with control over their distribution channels, enabling them to maximize net revenue per available room on every room, every time and protect rate parity. 

In an exclusive interview with Thailand Hotel News, Compass Hospitality’s Corporate General Manager, Digital Marketing, Rabin Kumar Gupta, commented: “We’re proud to be the first hotel chain in Southeast Asia to be using Fornova’s technology. We want our operations to be as efficient and as effective as they can be, and automation is a key part of that. We looked at several providers and found that Fornova has the data accuracy and excellent customer service that we needed. We are not a client; we are a partner and that’s important to us.”

Fornova has corporate agreements with the majority of the world’s top 10 largest hotel chains, as well as the biggest global online travel agencies while also serving hundreds of smaller brands and independent hotels. Using its patented VisualScan technology, it monitors more than 75,000 websites and conducts 1.25 billion price comparisons every month.

Compass Hospitality implemented the Fornova solution following a successful trial period in which the benefits of Fornova distribution intelligence were clear, Fornova CEO Dori Stein said. Initial tests yielded a 145 percent incremental increase in roomnights throughout this period.

“Like us, Compass Hospitality is a young, dynamic and ambitious company. We are delighted to be working with the company following a successful trial in which the merits of Fornova Distribution Intelligence were distinct. We look forward to working with Compass to further support their distribution management.” commented Dori Stein.

“Our hospitality world is dynamic – there are lots of constantly moving pieces. Fornova’s solution not only gives us greater control over that but it also expands our view of what’s happening in the hospitality sector from Thailand to the world so that we can better monitor and benchmark activity.” Dori Stein further commented.