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Source: Thailand Hotel News  Aug 08, 2019

Radisson Hotels Joins The Foray Into Digital Hospitality With The Launch Of Its New Online Platform

Radisson Hotels Joins The Foray Into Digital Hospitality With The Launch Of Its New Online Platform
Source: Thailand Hotel News  Aug 08, 2019
Radisson Hotel Group, one of largest global hotel groups, is proud to announce the  launch its new multi-brand and mobile friendly  global website, RadissonHotels.com, which also serves as the communication module for its Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the beginning of August  2019. .



The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide with easy booking facilities.

For existing and new Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App will deliver a personalized digital experience. Thanks to its intuitive user interface, the website and the App will be the main hubs for earning, viewing and redeeming points as well as seeing all the benefits, participating vendors, discounts and offers of Radisson Rewards in one place.

 “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience. RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent ” commented Eric De Neef, Executive Vice President & Global Chief Commercial Officer for Radisson Hotel Group, in an exclusive interview with Thailand Hotel News.

The enhanced site allows for one comprehensive and user-friendly platform, showcasing every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson ,as well as the art’otel brand managed by our strategic partner PPHE Hotel Group.

The full website is mutilingual with languages available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish.

The RadissonHotels.com website is the focal point of the group’s new multi-brand approach to hospitality, arriving under the name of Radisson Hotels. This is an invitation to go everywhere, knowing that location is a key factor in any guest’s travel plans. Radisson Hotels represents the group’s desire to deliver seamless hospitality, allowing travelers to see at a glance, all its trusted brands in any given destination.

Radisson Hotels is more than a portfolio of hotel brands; it is an opportunity for travellers to enjoy easy, comfortable and reliable trips, wherever in the world they visit. The new site allows visitors to go beyond simply booking their hotel room. It gives them the chance to explore the local areas , seeing which attractions, restaurants or even shops are nearby and find out more information about each of them. In this way, the RadissonHotels.com platform will be a key element in helping guests to experience the locale during their stay and is just more than a normal hotel website. It contains wealth of informative data about every area near to each hotel.

The new booking experience encourages visitors to easily join the Radisson Rewards loyalty program and benefit from Member Only Rates, giving them the opportunity to save up to 10% on their prospective stays. By booking with a special rate, members are guaranteed to get the best online rate compared to using other online booking platforms.

Alongside RadissonHotels.com, the group is launching its new Radisson Hotels App, available by the beginning of August 2019. Designed and developed as a practical app for effortless booking, it puts guests and members on the forefront. Thanks to its user friendly seamless interface and intuitive user experience, guests can explore the Radisson Hotels portfolio in just a few taps.

The Radisson Hotels App makes it easy for mobile users to search, choose and book their ideal hotel in just a few taps. In case of questions, the click-to-call functionality allows users to easily get in touch with the central reservation teams. The app also features a credit card scanner, providing the most convenient and secure way to complete a booking. The Radisson Hotels App has been designed to become the best mobile travel companion for Radisson Rewards members, allowing them to manage their upcoming stays, book at the best rates and , now for the first time ,redeem their points fast  and easily. The new app puts everything Radisson Rewards members need at their fingertips. A useful push notification service has also been included so App users become the first to know about new special offers and promotions.

The  Radisson Hotels App has been developed for Android and iOS devices, and is available globally on Google Play and App Store. The launch of RadissonHotels.com and the Radisson Hotels App serves as an important milestone in a new digital era for Radisson Hotel Group, and a key element of its global five-year operating plan.
 

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