Key points
- Resorts, one of the world’s foremost hospitality powerhouses, has announced a landmark addition to its global portfolio with the debut of InterContinental Residences Bangkok Asoke — the first-ever standalone branded residences under the InterContinental name.
- A partnership between IHG and CG Capital, a subsidiary of Thailand’s retail and real estate giant Central Group, the project marks a major milestone in the evolution of branded luxury living.
- As highlighted in this Thailand Hotel News report, the Asoke development positions Bangkok at the center of IHG’s global expansion strategy, merging the comforts of home with the prestige and services synonymous with one of the world’s most distinguished hotel brands.
Thailand Hotel News: A Bold Expansion of The InterContinental Legacy
IHG Hotels & Resorts, one of the world’s foremost hospitality powerhouses, has announced a landmark addition to its global portfolio with the debut of InterContinental Residences Bangkok Asoke — the first-ever standalone branded residences under the InterContinental name. Set for completion in 2029, the development will feature 88 exclusive residential units, each reflecting the InterContinental brand’s signature blend of timeless elegance and cosmopolitan sophistication.
IHG’s first standalone InterContinental-branded residences will rise in Bangkok’s Asoke district, redefining luxury urban living by 2029
Image Credit: IHG
A partnership between IHG and CG Capital, a subsidiary of Thailand’s retail and real estate giant Central Group, the project marks a major milestone in the evolution of branded luxury living. As highlighted in this Thailand Hotel News report, the Asoke development positions Bangkok at the center of IHG’s global expansion strategy, merging the comforts of home with the prestige and services synonymous with one of the world’s most distinguished hotel brands.
Redefining Urban Living in The Heart of Bangkok
Located on Soi Sukhumvit 16 in the dynamic Asoke neighborhood, the project places residents amid Bangkok’s most vibrant district — surrounded by luxury shopping malls, Grade-A office buildings, fine dining venues, and lively entertainment hubs. The InterContinental Residences Bangkok Asoke will feature a curated mix of two, three, and four-bedroom units ranging from 139 to 547 square meters, designed to cater to affluent homeowners seeking urban sophistication and privacy.
Beyond the residences, the property will offer a comprehensive range of lifestyle amenities designed to elevate everyday living. These include a 25-meter swimming pool, hot and cold plunge pools, a fully equipped fitness center, pilates and yoga studios, private function rooms with full pantries, co-working spaces, game and art rooms, and a luxurious residents’ lounge. Each detail has been crafted to embody modern well-being while maintaining the signature InterContinental style.
Accelerating IHG’s Growth in Luxury Residences
The launch of InterContinental Residences Bangkok Asoke underscores IHG’s rapid expansion into the branded residential market — a sector where it already boasts more than 30 developments that are either open or currently selling in the world’s most desirable destinations. The move highlights the company’s strategy to meet increasing global demand for private luxury homes that offer the same impeccable service and brand prestige found in its hotels.
In the East Asia and Pacific region, IHG operates 51 InterContinental hotels, including eight in Thailand, located in Bangkok, Pattaya, Hua Hin, Koh Samui, Phuket, Khao Yai, and Chiang Mai. Three additional Thai properties are already in the pipeline, reflecting the company’s confidence in Thailand’s position as a regional luxury tourism and investment hub.
A Vision for The Future of Luxury Living
With InterContinental Residences Bangkok Asoke, IHG and Central Group are not just creating another high-end address — they are crafting a new benchmark for urban luxury. The project’s strategic location, refined design, and world-class amenities represent a fusion of international standards and Thai-inspired elegance. When completed, it will redefine how global citizens experience Bangkok, blending the prestige of the InterContinental brand with the essence of sophisticated residential living.
InterContinental Residences Bangkok Asoke will symbolize a new era for the capital’s skyline, reaffirming Bangkok’s status as one of Asia’s most desirable cities for luxury lifestyle investments.
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