Key points
- Thailand’s hospitality landscape is poised for another major leap forward as Rhom Bho Property Public Company Limited, widely known as TITLE and a subsidiary of AssetWise Public Company Limited, accelerates its hotel expansion strategy with an ambitious boutique project in Phuket.
- Panita Malaiwong, Deputy Chief Executive Officer of AssetWise Public Company Limited (ASW), revealed that ASW and its subsidiary, Rhom Bho Property Public Company Limited (TITLE) view Phuket as an important destination for their hospitality business and have a number of projects in the pipeline.
- The project is expected to open either in late 2029 or early 2030 and is part of part of a larger expansion by AssetWise and IHG in Phuket, which also includes the 2028 opening of the Phuket Nai Yang Beach, Vignette Collection.
Thailand Hotel News: Strategic Expansion Signals New Hospitality Momentum in Phuket
Thailand’s hospitality landscape is poised for another major leap forward as Rhom Bho Property Public Company Limited, widely known as TITLE and a subsidiary of AssetWise Public Company Limited, accelerates its hotel expansion strategy with an ambitious boutique project in Phuket. The company has signed a landmark agreement with IHG Hotels & Resorts to develop the highly anticipated Hotel Indigo Phuket Nai Yang Beach, marking TITLE’s second hotel project on the island and reinforcing its growing presence in Thailand’s luxury tourism sector.
Image Credit: AssetWise
This new venture underscores AssetWise’s broader goal of diversifying its portfolio beyond residential developments and creating a stable stream of recurring income through hospitality investments. The partnership highlights growing confidence in Phuket’s tourism future and reflects the island’s continued appeal to international travelers seeking unique, culturally immersive experiences. Ms. Panita Malaiwong, Deputy Chief Executive Officer of AssetWise Public Company Limited (ASW), revealed that ASW and its subsidiary, Rhom Bho Property Public Company Limited (TITLE) view Phuket as an important destination for their hospitality business and have a number of projects in the pipeline.
Boutique Vision Designed Around Culture and Experience
The upcoming hotel will operate under the globally respected Hotel Indigo brand, part of IHG’s Luxury and Lifestyle portfolio, which has earned a reputation for delivering highly personalized and neighborhood-inspired stays. With more than 183 Hotel Indigo properties worldwide, the brand continues to expand in Thailand as part of its strategy to meet rising demand for boutique lifestyle accommodations. This Thailand Hotel News report highlights how TITLE is positioning itself to redefine Phuket’s tourism narrative by focusing on authenticity, design, and meaningful local connections.
Image Credit: AssetWise
Hotel Indigo properties are known for blending modern luxury with the cultural essence of their surroundings. Each hotel reflects its neighborhood through distinctive architecture, storytelling design, and culinary offerings featuring locally sourced ingredients. This philosophy transforms each stay into an immersive cultural experience rather than simply accommodation, appealing strongly to modern travelers who value authenticity and originality.
Prime Location Near Nature and Global Access
The Hotel Indigo Phuket Nai Yang Beach will rise in one of Phuket’s most desirable and tranquil coastal areas, near the scenic Nai Yang Beach. Renowned for its pristine shoreline, lush greenery, and relaxed atmosphere, Nai Yang offers visitors a peaceful retreat while remaining close to major attractions. The hotel’s location is just minutes from Phuket International Airport, providing convenient accessibility for international and regional travelers.
Image Credit: AssetWise
Guests will also enjoy proximity to natural and cultural landmarks, including Sirinat National Park and Mai Khao Beach, both known for their ecological richness and scenic beauty. The hotel is planned as a 170-room boutique property offering full amenities designed to cater to leisure travelers seeking both comfort and inspiration. The opening timeline currently points toward the end of the decade, with expectations building steadily within the tourism and investment communities. The project is expected to open either in late 2029 or early 2030 and is part of part of a larger expansion by AssetWise and IHG in Phuket, which also includes the 2028 opening of the Phuket Nai Yang Beach, Vignette Collection.
Strengthening Partnerships and Expanding Hospitality Ecosystem
This collaboration represents the third major hospitality venture between TITLE and IHG, following their earlier partnership on voco Phuket Bangtao. Ms. Kate Gerrits, Director of Operations, IHG Hotels & Resorts, Thailand, stated that IHG is delighted to continue its success with TITLE in launching this third project. Together, these projects are forming the foundation of TITLE’s long-term transformation from a residential developer into a fully integrated leisure lifestyle brand. The company aims to build an ecosystem that connects residential living, hospitality, and tourism into a cohesive experience tailored to evolving traveler expectations. IHG executives have expressed strong confidence in the project’s potential, emphasizing that Hotel Indigo’s boutique positioning aligns perfectly with Phuket’s identity as a global tourism hub. The brand’s emphasis on storytelling, local culture, and design authenticity is expected to resonate deeply with international visitors and reinforce Phuket’s status as a world-class destination.
Image Credit: AssetWise
Phuket’s Tourism Future Gains New Confidence
The launch of Hotel Indigo Phuket Nai Yang Beach represents more than just another hotel opening; it reflects a broader shift in Thailand’s tourism industry toward experiential luxury and sustainable growth. Investors and developers are increasingly focusing on creating hotels that offer deeper emotional connections and cultural engagement rather than simply providing rooms. This strategic shift is expected to enhance Thailand’s competitiveness in the global tourism arena while ensuring long-term economic resilience.
For Phuket, this development reinforces its position as one of Asia’s most attractive destinations for both travelers and investors. With strong international partnerships, thoughtful design concepts, and strategic locations, projects like Hotel Indigo Phuket Nai Yang Beach are helping to shape the next chapter of Thailand’s hospitality story. They signal growing confidence in the country’s tourism recovery and its long-term ability to deliver world-class travel experiences rooted in authenticity, sustainability, and innovation. As more global brands deepen their presence and local developers embrace lifestyle-driven hospitality, Phuket’s future as a luxury tourism powerhouse appears brighter than ever.
For more details, visit:
https://investor.rhombho.co.th/en/home or
https://thetitleresidence.com/
For the latest new hotel projects or hotel brands debuting in Thailand, keep on logging to Thailand Hotel News.
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