Key points
- The rebranded ultra-luxe property rises within the storied Bugis precinct, taking over the former InterContinental Singapore and signaling the start of a major transformation that aims to protect its past while elevating its future.
- Surrounded by Bugis MRT, Kampong Glam, Arab Street, and the wider Bras Basah-Bugis arts belt, the hotel sits at one of the most dynamic intersections of culture and creativity in the city.
- The neighborhood’s eclectic mix of indie boutiques, heritage shophouses, street art, and modern cafés has shaped the design vision as Frasers House positions itself as both an urban sanctuary and an immersive cultural gateway.
International Hotel News: Heritage Reborn in the Heart of Bugis
Frasers House has officially made its Singapore debut, marking a landmark collaboration between Frasers Hospitality and Marriott International. The rebranded ultra-luxe property rises within the storied Bugis precinct, taking over the former InterContinental Singapore and signaling the start of a major transformation that aims to protect its past while elevating its future. A phased restoration will shape the hotel into a refreshed cultural landmark with more than 400 guest rooms and suites inspired by the district’s layered heritage. This International Hotel News report highlights the project’s meticulous attention to context and place as it steps confidently into its new identity.
Newly launched Frasers House ushers in a bold luxury era in the heart of Singapore
Image Credit: Frasers Hospitality
Surrounded by Bugis MRT, Kampong Glam, Arab Street, and the wider Bras Basah-Bugis arts belt, the hotel sits at one of the most dynamic intersections of culture and creativity in the city. The neighborhood’s eclectic mix of indie boutiques, heritage shophouses, street art, and modern cafés has shaped the design vision as Frasers House positions itself as both an urban sanctuary and an immersive cultural gateway.
A Strategic Partnership with Global Ambition
Frasers Hospitality Chief Executive Officer Eu Chin Fen described the venture as a strategic move that strengthens the brand’s commitment to thoughtful asset enhancement while rejuvenating a property deeply intertwined with Singapore’s cultural story. She noted that restoring its timeless sense of place, history, and modern luxury stands at the heart of the transformation.
The luxurious lobby of Fraser House Singapore
Image Credit: Frasers Hospitality
Marriott International’s Regional Vice President for Luxury in Asia Pacific excluding China, Oriol Montal, echoed the sentiment, emphasizing that Frasers House perfectly reflects the ethos of the Luxury Collection brand. It now joins a curated portfolio of unique properties known for their authentic storytelling and rare travel experiences. The collaboration also aligns the hotel with the expectations of global explorers seeking deeper, more meaningful connections to the destinations they visit.
Redefined Spaces for Dining, Meetings, and Leisure
Once completed, Frasers House will showcase refreshed culinary offerings, with existing restaurants such as trattoria Luce and Man Fu Yuan evolving into concepts that elevate signature flavors while honoring culinary tradition. The hotel also retains its approximately 1000 sqm of meeting and event space, including a grand ballroom and the Library, which are being redesigned with modern comforts and heritage inspired elements. Wellness seekers can look forward to the outdoor pool, fitness center, and dedicated relaxation facilities, offering a calm cityside getaway amid the vibrant Bugis atmosphere.
All suites and rooms at Fraser House are immaculately furnished to exude a sense of luxury and relaxation
Image Credit: Frasers Hospitality
The hotel remains fully open throughout its phased transformation, with bookings already available as anticipation builds for the completed redesign. The approach ensures guests can continue enjoying its iconic location while being among the first to witness its unfolding evolution.
The revitalization of Frasers House reinforces Singapore’s position as a leader in luxury hospitality, blending heritage with contemporary refinement. Its strategic location, design led ambition, and partnership between two major global players suggest that the property is poised to set a benchmark for culturally grounded upscale travel experiences in the years ahead. As the transformation progresses, travelers can expect a hotel that not only celebrates Bugis but elevates every stay into a uniquely enriching journey.
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