Key points
- The hospitality group is focusing on Bangkok and Chiang Mai, bringing stylish, sustainable, and experience-driven hotels to the forefront of Thailand’s growing tourism sector.
- Designed as an “Escape Everyday Life” retreat, it caters to business and leisure travellers seeking balance, relaxation, and easy access to the city’s shopping and dining hubs.
- Meanwhile, Cross Vibe Bangkok Srinakarin, set to open in December 2025, brings a youthful and energetic concept to one of the city’s fastest-growing districts.
Thailand Hotel News: Hotel Scene Grows with Cross Hotels’ New Openings
Cross Hotels & Resorts is accelerating its expansion across Thailand, introducing new lifestyle and wellness properties that capture the evolving desires of modern travellers. The hospitality group is focusing on Bangkok and Chiang Mai, bringing stylish, sustainable, and experience-driven hotels to the forefront of Thailand’s growing tourism sector. As revealed in this Thailand Hotel News report, the company’s ongoing growth highlights its strategy to blend local authenticity with global appeal while championing sustainability and wellness-led travel.
Cross Hotels & Resorts expands its reach in Thailand with new lifestyle properties and eco-focused developments across Bangkok and Chiang Mai Image Credit: Cross Hotels
New Openings Elevate Bangkok’s Urban Appeal
The group’s latest ventures include two major additions in the capital. Away Bangkok Sukhumvit, opened in 2025, is a 75-room urban sanctuary offering a rooftop pool and social spaces amid Bangkok’s vibrant Sukhumvit district. Designed as an “Escape Everyday Life” retreat, it caters to business and leisure travellers seeking balance, relaxation, and easy access to the city’s shopping and dining hubs. Meanwhile, Cross Vibe Bangkok Srinakarin, set to open in December 2025, brings a youthful and energetic concept to one of the city’s fastest-growing districts. With 196 rooms, creative event spaces, and wellness facilities, it represents Cross Hotels’ signature mix of design, comfort, and community connection.
Revitalizing Chiang Mai’s Vegan and Wellness Scene
In the north, Away Chiang Mai Thapae continues to strengthen its position as a pioneer in eco-conscious hospitality. The property has expanded to include 30 new luxury suites and a plant-based restaurant, Seiva Brunchery, offering guests a fully vegan experience paired with expanded wellness facilities. These upgrades reinforce Cross Hotels & Resorts’ commitment to mindful travel and make Chiang Mai an attractive destination for health-conscious and cultural travellers alike.
Romance and Lifestyle Appeal on Screen
Cross Hotels’ chic riverside property, Away Bangkok Riverside Kene, gained international recognition when featured on the popular TV series Married at First Sight UK. The show portrayed Bangkok as a romantic destination for newlyweds, highlighting the hotel’s serene riverfront atmosphere and contemporary design. With its minimalist interiors and lush greenery along the Chao Phraya River, the property perfectly encapsulates Cross Hotels’ philosophy of creating meaningful, lifestyle-oriented experiences.
Commitment to Sustainability and Local Impact
Sustainability continues to anchor Cross Hotels & Resorts’ development philosophy. The group has achieved Green Hotel Certifications and STAR sustainability accolades across its portfolio. Its eco-initiatives include energy-efficient designs, community-driven projects, and measures to minimize waste and carbon emissions while supporting local livelihoods. These actions align with the company’s broader vision to expand to 100 hotels by 2030, emphasizing responsible tourism across Thailand and beyond.
As Cross Hotels & Resorts continues to redefine hospitality through innovation, design, and sustainability, it reinforces Thailand’s reputation as a leading destination for immersive and responsible travel experiences. The group’s latest projects are set to inspire both domestic and international visitors while driving growth in Thailand’s luxury and lifestyle hospitality market for years to come.
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