Key points
- Resorts has cemented its reputation as one of Thailand’s most forward-looking hospitality groups after winning the inaugural Thailand Tourism Sustainability Award in the Accommodation Category at the 15th Thailand Tourism Awards.
- Pichayagan described the honor as both a recognition of progress and a motivation to develop new approaches that further reduce environmental impact while maintaining world-class hospitality.
- The new Sustainability Award category introduced by the Tourism Authority of Thailand in 2025 is part of a broader push to raise industry standards.
Thailand Hotel News: Honoring Leadership in Sustainable Hospitality
Centara Hotels & Resorts has cemented its reputation as one of Thailand’s most forward-looking hospitality groups after winning the inaugural Thailand Tourism Sustainability Award in the Accommodation Category at the 15th Thailand Tourism Awards. The recognition was given to Centara Grand at Central Plaza Ladprao Bangkok and Centara Grand Beach Resort & Villas Hua Hin for their consistent commitment to eco-friendly practices, community engagement, and long-term contributions to sustainable tourism. This Thailand Hotel News report highlights how these awards set new standards for the country’s hospitality sector and signal a future where luxury is inseparable from responsibility.
General Managers Wuthisak Pichayagan of Centara Grand at Central Plaza Ladprao Bangkok and Jan Weisheit of Centara Grand Beach Resort & Villas Hua Hin proudly accept the Thailand Tourism Sustainability Award at the 15th Thailand Tourism Awards hosted by the Tourism Authority of Thailand (TAT).
Image Credit: Centara Hotels
Both properties have demonstrated how sustainability can be embedded into the guest experience without compromising comfort or service. Their achievements reflect an industry-wide shift where environmental stewardship is no longer an optional add-on but a central part of hotel operations.
Centara Grand at Central Plaza Ladprao Bangkok
At the Bangkok property, General Manager Wuthisak Pichayagan credited the award to the dedication and vision of the entire team. The hotel has implemented wide-ranging initiatives, including advanced waste reduction systems, energy efficiency upgrades, and awareness campaigns that engage both staff and guests. Pichayagan described the honor as both a recognition of progress and a motivation to develop new approaches that further reduce environmental impact while maintaining world-class hospitality.
Hua Hin’s Iconic Resort Leads by Example
Centara Grand Beach Resort & Villas Hua Hin has taken its role as a custodian of the environment and culture seriously. Under General Manager Jan Weisheit, the resort has strengthened biodiversity protection through habitat conservation programs, waste reduction projects, and renewable energy investments. At the same time, it has elevated Hua Hin’s cultural heritage by organizing traditional festivals, artisan craft showcases, and culinary events that connect guests with the community. Weisheit emphasized that these initiatives are designed to enrich both visitors and local residents, creating a model of hospitality where culture, environment, and service work hand in hand.
Setting Ambitious Environmental Targets
Centara Hotels & Resorts has set clear sustainability goals as part of its broader business strategy. By 2029, the group aims to reduce greenhouse gas emissions and energy usage by 40% and cut water consumption by 20%. Looking further ahead, Centara has pledged to achieve net zero emissions by 2050. These commitments are supported by ongoing investments in renewable energy, green building certifications, and innovative resource management technologies, ensuring that every property contributes to the company’s long-term vision.
Community Collaboration and Guest Involvement
What makes Centara’s sustainability programs stand out is their inclusive approach. Guests are encouraged to participate in eco-tours, conservation workshops, and local product initiatives that directly benefit surrounding communities. Employees undergo sustainability-focused training, while suppliers are chosen based on strict environmental standards, ensuring a responsible supply chain. This collaborative framework ensures that every aspect of Centara’s operations contributes to social and ecological well-being.
A Movement Backed by the Tourism Authority of Thailand
The new Sustainability Award category introduced by the Tourism Authority of Thailand in 2025 is part of a broader push to raise industry standards. Properties were assessed not only on environmental practices but also on their ability to engage communities and create long-term value. Centara’s success shows how Thai hotels can compete globally by combining excellence in service with responsibility to the planet and society.
Looking Ahead to the Future of Thai Hospitality
With these prestigious awards, Centara Hotels & Resorts has reaffirmed its position as a leader in sustainable tourism. The company’s ambitious roadmap ensures that it will continue to meet the growing demand from travelers seeking responsible and meaningful experiences. By aligning luxury with sustainability, Centara has created a model that benefits guests, local communities, and Thailand’s global reputation as a destination. Their commitment proves that responsible tourism can be both a competitive advantage and a long-term vision for the industry.
For the latest on Centara Hotels, keep on logging to Thailand Hotel News.
