Key points
- Residence @ Soi Ta Iad, combines a four-star hotel and residential condominium concept in what industry observers describe as one of the most strategic hospitality investments in Phuket in recent years.
- In unveiling the project, company executives emphasized to Thailand Hotel News that this hotel and residence project marks a significant milestone not only for Aceller Property but also for Thailand’s broader wellness tourism sector, as the hotel component will be managed by Wyndham Hotels &.
- These include three swimming pools, notably a half-Olympic pool suitable for serious training, a sloping jogging track, and a clubhouse featuring a central fitness area and function rooms designed for private classes and group sessions.
Thailand Hotel News: Phuket’s famed fitness corridor is set for a major transformation following the launch of a 2.7 billion baht mixed-use development by Aceller Property Co., Ltd., a project that aims to redefine Soi Ta-iad as a fully integrated wellness and lifestyle destination. The ambitious development, named Aceller Hotel & Residence @ Soi Ta Iad, combines a four-star hotel and residential condominium concept in what industry observers describe as one of the most strategic hospitality investments in Phuket in recent years.
Image Credit: Aceller Property
In unveiling the project, company executives emphasized to Thailand Hotel News that this hotel and residence project marks a significant milestone not only for Aceller Property but also for Thailand’s broader wellness tourism sector, as the hotel component will be managed by Wyndham Hotels & Resorts under the TRYP by Wyndham brand. The signing of the management agreement signals the first entry of the TRYP brand into Thailand, introducing an internationally recognized name into Phuket’s rapidly expanding health-focused accommodation market.
A Strategic Bet on Wellness Tourism
Soi Ta-iad, located in Phuket City, has evolved over the past decade into what many now call a “World Class Fitness Destination.” Stretching just 1.577 kilometers, the narrow street is home to more than 30 fitness centers and specialized training facilities offering everything from Muay Thai and strength conditioning to yoga, CrossFit, and rehabilitation programs. The area attracts fitness enthusiasts from Europe, the United States, Russia, the Middle East, and across Asia.
According to industry data cited by the developer, the street welcomes more than 100,000 users annually. Despite already having around 3,000 accommodation units in the vicinity, occupancy rates remain robust at an average of 75–80 percent year-round, occasionally reaching full capacity during peak seasons. Average daily room rates hover around 3,000 baht, rising to between 4,000 and 5,000 baht during periods of heightened demand.
For Aceller Property’s Chief Executive Officer, Mr. Phanomporn Rattanakantong, these figures present compelling evidence of sustained, year-round demand. He explained that the company views Soi Ta-iad not merely as a tourist hotspot but as a long-term lifestyle hub where visitors often stay for weeks or even months to pursue fitness goals.
Image Credit: Aceller Property
Introducing Thailand’s First TRYP by Wyndham
The partnership with Wyndham Hotels & Resorts brings global expertise to the project, with the hotel set to operate under the TRYP by Wyndham brand. Known internationally for its vibrant, urban-inspired hospitality style, TRYP caters to modern travelers seeking dynamic environments that reflect local culture and active lifestyles.
Mr. Paponphat Komolcharnpanich, Chief Marketing Officer of Aceller Property, noted that brand affiliation significantly enhances both service standards and investor confidence. The international management structure is designed to support both short-term guests and longer-stay residents, a dual strategy aligned with Soi Ta-iad’s unique visitor profile.
Importantly, this development also represents the first opportunity for condominium ownership within this specific Fitness Street zone, a factor expected to attract investors looking for stable rental yields in a high-demand micro-market.
Project Scope and Design Concept
Set on a 6 rai, 3 ngan, 9.4 square wah plot of land, the mixed-use project will comprise 752 units alongside a three-story clubhouse. Units will be sold fully furnished, with sizes ranging from 29 square meters for studio units, 34.5 square meters for one-bedroom layouts, and 50 square meters for two-bedroom configurations. Selling prices are projected between 92,000 and 100,000 baht per square meter. The development embraces what the company calls an “Active Wellness Residence” concept. Facilities are tailored to complement the fitness-oriented environment of Soi Ta-iad. These include three swimming pools, notably a half-Olympic pool suitable for serious training, a sloping jogging track, and a clubhouse featuring a central fitness area and function rooms designed for private classes and group sessions.
Image Credit: Aceller Property
Additional amenities include expansive landscaped gardens, hotel-standard services, and 24-hour security. Many units will offer views of surrounding mountains, the sea, and Phuket City, adding lifestyle appeal beyond the fitness-centric branding.
Phased Rollout and Market Outlook
Pre-sales for the first phase, consisting of two buildings, are scheduled to commence on March 13, 2026. The developer is targeting 60–70 percent sales within the first year. Construction is expected to begin in the third quarter of 2026, with full completion projected for the fourth quarter of 2029.
Executives express confidence that the combination of location, brand management, and wellness-focused infrastructure positions the project strongly in a competitive Phuket property market. Unlike seasonal beach destinations that experience pronounced fluctuations, Soi Ta-iad benefits from relatively stable year-round traffic driven by structured training programs and long-stay visitors.
Beyond commercial considerations, the broader ambition is to elevate Soi Ta-iad into a globally recognized Active Wellness district. By integrating hospitality, residential living, and specialized fitness facilities, Aceller Property aims to strengthen Phuket’s image as a leading health and wellness lifestyle hub in the international arena.
The scale and strategic positioning of the project reflect growing confidence in Thailand’s wellness tourism trajectory. With international travelers increasingly prioritizing health, longevity, and experiential stays, developments that blend real estate investment with curated lifestyle offerings are likely to shape the next chapter of Phuket’s hospitality landscape. Should occupancy and demand trends continue at current levels, the Aceller Hotel & Residence @ Soi Ta Iad could serve as a blueprint for similar wellness-driven mixed-use ventures across the country.
As global tourism patterns continue to evolve toward longer stays and purpose-driven travel, projects like this illustrate how targeted development can align with shifting consumer behavior. By combining internationally branded management, comprehensive fitness-oriented facilities, and investment-grade residential units in a proven high-demand corridor, the development stands poised to influence both Phuket’s property market and Thailand’s broader wellness tourism strategy in the years ahead.
For more details, contact Aceller Property via their website at
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