Key points
- Strategically located along Kanchanavanich Road in Hat Yai Subdistrict, Songkhla Province, the hotel will be directly connected to Central Hat Yai Shopping Mall, one of the city’s most prominent retail and lifestyle landmarks.
- Phum Chirathivat, Head of Hotel Business at Central Pattana Public Company Limited, added that the integration of an international hotel brand within the Central Hat Yai complex will create a comprehensive experience for visitors.
- The hotel will offer a wide array of facilities, including restaurants, a rooftop bar, a rooftop swimming pool with panoramic city views, banquet and meeting rooms, a modern fitness center, a kids’ club, and self-service laundry facilities.
Thailand Hotel News: Central Pattana Public Company Limited has officially partnered with The Ascott Limited to introduce Oakwood Central Hat Yai Hotel, a landmark hospitality project scheduled to open in November 2026. The collaboration signals a significant step forward for Hat Yai’s evolving tourism and business landscape, bringing the globally recognized Oakwood brand to Southern Thailand for the first time. The development is expected to redefine accommodation standards in the city while reinforcing Hat Yai’s position as a key economic and cross-border travel hub.
Image Credit: Central Pattana
According to details confirmed in this Thailand Hotel News report, the partnership reflects a strategic alignment between one of Thailand’s most influential mixed-use developers and one of the world’s leading lodging operators. Central Pattana, widely recognized for its sustainable retail-led mixed-use developments across the country, is joining forces with Ascott, the hospitality arm under CapitaLand Investment, to deliver a property that merges international service excellence with strong local market insight. The arrival of Oakwood in Hat Yai underscores the city’s growing appeal among investors and hospitality brands seeking long-term growth opportunities.
Strengthening Hat Yai’s Role as a Southern Gateway
Hat Yai has long served as a commercial and tourism bridge between Thailand and Malaysia. With year-round demand driven by business travel, medical tourism, education, and leisure visits, the city has steadily expanded its infrastructure and retail offerings. The addition of Oakwood Central Hat Yai Hotel is expected to further enhance the city’s profile by attracting both international and regional travelers who seek branded, high-quality accommodations.
Image Credit: Central Pattana
Strategically located along Kanchanavanich Road in Hat Yai Subdistrict, Songkhla Province, the hotel will be directly connected to Central Hat Yai Shopping Mall, one of the city’s most prominent retail and lifestyle landmarks. This direct integration will allow guests to move seamlessly between hotel accommodations, dining outlets, retail stores, and entertainment facilities without leaving the complex. The property is also just a 20-minute drive from Hat Yai International Airport, ensuring convenient access for international and domestic arrivals alike.
Completing a Retail-Led Mixed-Use Vision
For Central Pattana, the project represents more than just an expansion of its hospitality portfolio. The development forms a critical component of the company’s Retail-Led Mixed-Use Development strategy, which focuses on creating interconnected ecosystems that combine shopping, working, living, and leisure spaces in a unified environment.
Ms. Naparat Sriwanwit, Chief Financial Officer and Managing Director, Finance and Accounting Group, Hotels and Office Business Group of Central Pattana Public Company Limited, emphasized that Hat Yai’s economic vibrancy makes it an ideal city for such an investment. She highlighted the importance of developing projects that generate sustainable value for communities while elevating urban standards. The Oakwood Central Hat Yai project, she noted, strengthens Central Pattana’s long-term commitment to balanced growth under its “Ecosystem for All” concept.
Image Credit: Central Pattana
Mr. Phum Chirathivat, Head of Hotel Business at Central Pattana Public Company Limited, added that the integration of an international hotel brand within the Central Hat Yai complex will create a comprehensive experience for visitors. Guests will be able to conduct meetings, shop, dine, and relax in a single destination, reflecting the evolving expectations of modern travelers who value efficiency and lifestyle convenience.
Introducing the Oakwood Flex-Hybrid Concept
Oakwood Central Hat Yai Hotel will feature 182 guest rooms, ranging from deluxe rooms to spacious suites designed for extended stays. Selected units will include fully equipped kitchens, catering to long-term residents, business travelers, and families seeking additional flexibility. The property is being designed under Oakwood’s distinctive Flex-Hybrid model, which blends residential-style comfort with full-service hotel amenities.
The hotel will offer a wide array of facilities, including restaurants, a rooftop bar, a rooftop swimming pool with panoramic city views, banquet and meeting rooms, a modern fitness center, a kids’ club, and self-service laundry facilities. This extensive lineup of amenities reflects the property’s ambition to meet the needs of both leisure and corporate guests.
Image Credit: Central Pattana
Ms. Carling Wong, Chief Strategy Officer and Managing Director for Southeast Asia at Ascott, stated that the collaboration reinforces Ascott’s commitment to delivering future-ready, high-quality hospitality projects in Thailand. She noted that combining Ascott’s global operational expertise with Central Pattana’s strong local development capabilities creates a powerful partnership capable of setting new benchmarks in Southern Thailand’s hotel market.
Expanding Ascott’s Presence in Thailand and Laos
The launch of Oakwood Central Hat Yai also strengthens Ascott’s expanding footprint in the region. Mr. Kanit Saengmookda, General Manager for Thailand and Laos at Ascott, pointed out that Hat Yai continues to experience steady growth, particularly from Malaysian travelers who frequently visit for shopping, healthcare, and business purposes.
He confirmed that Ascott’s portfolio in Thailand and Laos currently includes 32 projects, both operational and under development. The addition of Oakwood Central Hat Yai is aligned with the company’s strategy of partnering with established developers in high-potential cities. By entering Hat Yai, Ascott aims to contribute meaningfully to the city’s tourism sector while delivering diverse and premium accommodation options.
Setting a New Standard for Southern Hospitality
The introduction of Oakwood as an international brand in Hat Yai represents a milestone for the local hospitality industry. Industry observers believe the project will raise service expectations and inspire further development in the region. By combining global brand standards with a deeply integrated mixed-use environment, the hotel is positioned to attract higher-spending travelers and longer-stay guests.
As November 2026 approaches, anticipation is building around what this project will bring to Hat Yai’s evolving skyline. The collaboration between Central Pattana and Ascott signals confidence in the city’s sustained economic strength and tourism resilience. More importantly, it demonstrates how strategic partnerships can transform urban spaces into vibrant, multifunctional destinations that serve residents, businesses, and international visitors alike. The long-term impact is expected to extend beyond hospitality, stimulating economic activity, job creation, and renewed investor interest across Southern Thailand.
For more details on Central Pattana’s Hotel Division, visit:
https://www.centralpattana.co.th/en/our-business/hotels
For more details on Oakwood Central Hat Yai Hotel, visit:
https://www.discoverasr.com/en/oakwood/thailand/oakwood-central-hat-yai
For the latest on new hotels or hotel brands debuting in Thailand, keep on logging to Thailand Hotel News.
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