Key points
- Bangkok’s hospitality sector is gearing up for a notable industry moment as THAIFEX–HOREC Asia 2026 makes its return for a third edition from 11th to 13th March 2026 at IMPACT, Muang Thong Thani.
- In the midway of the second paragraph use of the phrase this Hotel and Hospitality Events news report underscores how the show replaces static booths with live operational demonstrations.
- Equipment, technologies, and service solutions are showcased under conditions designed to replicate actual hotel and restaurant workflows, giving visitors a clearer picture of how investments perform when pressure is real and time is limited.
Hotel and Hospitality Events: Bangkok Prepares for a New Kind of Hospitality Showcase
Bangkok’s hospitality sector is gearing up for a notable industry moment as THAIFEX–HOREC Asia 2026 makes its return for a third edition from 11th to 13th March 2026 at IMPACT, Muang Thong Thani. Unlike traditional trade exhibitions that lean heavily on product displays, this edition signals a sharper, more pragmatic turn. The focus moves squarely onto the skills, systems, and daily operational disciplines that increasingly determine whether hotels and foodservice businesses thrive or struggle in today’s demanding market.
With guest expectations rising and operational margins under pressure, hotel owners and managers are no longer impressed by glossy concepts alone. What matters now is how smoothly kitchens run during peak service, how consistently front-of-house teams deliver, and how efficiently housekeeping maintains standards at scale. It is within this context that THAIFEX–HOREC Asia 2026 positions itself as a platform for real-world performance rather than theoretical excellence.
Image Credit: Koelnmesse
Live Operations Take Centre Stage on the Exhibition Floor
What distinguishes this year’s edition is the transformation of the exhibition space into a working hospitality environment. In the midway of the second paragraph use of the phrase this Hotel and Hospitality Events news report underscores how the show replaces static booths with live operational demonstrations. Equipment, technologies, and service solutions are showcased under conditions designed to replicate actual hotel and restaurant workflows, giving visitors a clearer picture of how investments perform when pressure is real and time is limited.
According to organizers: Koelnmesse, this approach reflects a growing demand among operators for practical clarity. Seeing how systems integrate across departments, from kitchen to service to cleaning, allows decision-makers to assess not just functionality, but also impact on staff productivity and guest satisfaction.
Strong Global Presence Balanced by Thai Industry Strength
THAIFEX–HOREC Asia 2026 is expected to welcome more than 600 brands from over 25 countries and regions. Global names including Hoshizaki, UNOX, Welbilt, Ecolab, Rational, Kimberly-Clark, Lavazza, and FRANKE will be present, offering international perspectives on operational efficiency and innovation. At the same time, Thai companies such as GO Wholesale, CP Retailink, AROMA, Deesawat, and Pasaya ensure that local expertise and regional relevance remain firmly represented.
New participating markets for 2026 include France, the Netherlands, Macao SAR, and Spain, while national pavilions from Italy, China, and Singapore reinforce the event’s expanding international reach.
Experiential Zones Built Around Real Roles and Real Pressure
At the heart of the exhibition is the THAIFEX–HOREC Xperiential Zone, designed around actual hospitality roles. Visitors are guided through front-of-house service scenarios, back-of-house workflows, and professional kitchen operations led by experienced chefs. These guided walk-throughs demonstrate how people, equipment, and processes interact during service, highlighting where efficiency is gained or lost.
Image Credit: Koelnmesse
This hands-on format offers insights that cannot be gleaned from brochures or presentations alone, particularly for operators seeking to refine existing operations rather than rebuild from scratch.
Leadership, Training, and Competitive Skill Platforms
The THAIFEX–HOREC Academy brings senior leaders together to discuss how strategy translates into daily execution. Industry figures from hotel groups, foodservice operators, and platform businesses share perspectives on leadership discipline, brand consistency, and workforce performance. Complementing this are hands-on workshops covering bakery, wellness cooking, bartending, and wine education, all led by seasoned professionals.
Coffee professionals are engaged through the ASEAN Coffee Roasting Championship and the Coffee Appreciation Protocol, while housekeeping teams take the spotlight in the Thailand Ultimate Housekeeping Challenge, testing speed, precision, and presentation under competitive conditions.
Why This Event Matters for the Future of Hospitality
The broader significance of THAIFEX–HOREC Asia 2026 lies in its honest reflection of where hospitality is heading. Skills, execution, and operational discipline are no longer background concerns; they are central to guest loyalty and financial sustainability. By combining live environments, leadership insight, and practical competition, the event allows operators to confront how their businesses truly function when expectations are high and resources are stretched. For hotels across Thailand and the region, this clarity can shape smarter decisions, stronger teams, and more resilient operations in an increasingly competitive landscape.
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